Navigating the often complex and complicated world of social media isnâ€™t always easy, but nowadays itâ€™s essential to just about any business that wants to stay competitive. Savvy business owners the world over have come to understand and appreciate the crucial role that social media plays in modern communication and customer recruitment and retention. While the idea of getting entangled in social media may make some wince, the fact is that customers are more technically oriented than ever before. This in turn creates new opportunities for businesses that can effectively utilize social media. Here are eight simple tips for making your business more social!
Customers arenâ€™t just looking for products and services anymore. When they visit a website, they want to be entertained as well as informed. While creating useful, timely, fresh, entertaining content isnâ€™t everyoneâ€™s forte, it confers the added benefit of letting customers feel like theyâ€™re interacting with real people, not a faceless company. This extra touch can help drive customers to your site, and if they stop to look, the odds are better that theyâ€™ll stay to buy.
Everywhere you look these days, when social media is mentioned, SEO is never far behind. Search Engine Optimization means targeting keywords applicable to your business so when a prospective customer types in a search string such as â€śbest pants Kansas Cityâ€ť your site is more likely to show up in the search results on the major search engines. Of course thereâ€™s a right way and a wrong way to do SEO, and the wrong way can wind up getting you banned from search engines altogether. Keyword â€śstuffingâ€ť is one example of this. For a five hundred word article, a good rule of thumb is to choose two or three keywords and incorporate them two to four times each. Click here for more info about social media.