Any business owner knows, you must consider a track record. What have they done thus far? The web is full of SEO charlatans, who say the right words, mention the keynote phrases that everyone wants to hear, and hits upon certain metrics that sound impressive â€“ but what does it all mean? These are all blinders that help convert site owners into a bad decision. Naive site owners fail to request references. Any SEO company with impressive results will wear them like a badge of honor. This helps to build trust, and those that are unable to provide any prior measurable results do not deserve consideration.
So, you have an idea of what questions to ask and when to run for the hills. Yet, the question you may be asking now is, what SEO marketing techniques can I count on, and what should I be seeking from top notch firms? To begin with, site owners should educate themselves with a few SEO fundamentals. There is nothing more imperative than having a hand in key performance.
SEO methods every firm must utilize
Combine Your USP [Unique Selling Proposition] and Keyword Research
Your USP statement explains why a customer should choose you over a competing site. Once the business defines the USP, choose the keywords that go hand-in-hand. Very few SEO firms combine this process; however this can greatly help separate the difference between competing sites.
Optimizing Site Code and Content
Many websites are nothing more than generic brochures. SEO companies should analyze the content pages for specific topics. Generic content pages will hurt ranking because of unrelated information. For example, if a site offers products specifically to Dogs, the â€śServicesâ€ť page should reflect dog-focused information. Content generically written for pets will not help increase ranking.
Additionally, every website should have the nuts and bolts optimized â€“ update the site tags. Embed highly searched keywords that are relevant, into the Alt, Meta and Title tags. Alt tags describe images on a site and are a good opportunity to reach out to visually impaired individuals and those who lack the proper computer technology. Meta tags are descriptive and carry information about the page onto the search engine bots. Title tags describe the website name and identify the site in the browser for individuals for see upon every visit. Read more about what a SEO company must provide.